Hands on Recruitment has partnered with a Property Platform, who prioritize customer care and strive to humanize the sales journey through informative engagement. Our client is currently looking to hire a full-time SEO Specialist, for an on-site role at their offices in Pretoria.
Overview:
As an SEO Specialist in the Property Portal industry, you will be responsible for enhancing the visibility and ranking of their property listings across search engines. Your role will involve developing and executing effective SEO strategies tailored to the property sector, analyzing performance metrics, and optimizing their online presence to attract and engage potential property buyers and sellers.
Key Responsibilities:
● Develop and implement comprehensive SEO strategies to improve the search engine rankings of property portal listings.
● Conduct thorough keyword research to identify and target high-value search terms relevant to the property market.
● Optimize on-page elements, including meta tags, headings, and content, to enhance relevance and search visibility.
● Perform technical SEO audits and address issues such as site speed, mobile optimization, and crawl errors to ensure optimal site performance.
● Analyze and report on SEO performance metrics, using tools such as Google Analytics and SEMrush to track progress and make data-driven decisions.
● Collaborate with content creators and web developers to ensure SEO best practices are integrated into website content and architecture.
● Provide insights and recommendations for improving user experience and conversion rates on the property portal.
Qualifications and Skills:
● Proven experience in SEO, with a track record of successful SEO campaigns, preferably within the property industry.
● Strong understanding of SEO fundamentals, including on-page, off-page, and technical SEO strategies.
● Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, or similar platforms.
● Excellent analytical skills, with the ability to interpret data and translate findings into actionable strategies.
● Effective communication skills, with the ability to work collaboratively with various teams and stakeholders.
● Detail-oriented and organized, with a proactive approach to problem-solving and continuous improvement.
● 5+ years of experience in SEO, ideally within the property portal or real estate sector.
● Bachelor’s degree in Marketing, Digital Media, or a related field is preferred.
● Energetic and passionate about SEO, with a keen interest in the property market.
Additional Information:
● Familiarity with property-specific SEO challenges and opportunities is a plus.
● Experience with local SEO practices and optimizing for location-based searches is advantageous.