Hands on Recruitment have partnered with a dynamic and innovative leader in the sports betting industry, committed to delivering an unparalleled gaming experience, who are seeking a highly skilled and creative Social Media Manager with extensive expertise in TikTok and short-form content production to join our marketing team.
TikTok Strategy and Execution:
- Develop and execute a robust TikTok strategy aligned with the brand’s goals and audience.
- Create engaging and shareable content to enhance brand visibility on TikTok.
Short-Form Content Production:
- Lead the ideation, creation, and production of short-form content across various platforms.
- Utilize creative storytelling techniques to convey promotional messages effectively.
- Generate compelling and original content for social media platforms, focusing on sports betting trends, events, and promotions.
- Collaborate with internal teams to gather relevant information and create visually appealing content.
- Foster community engagement through innovative content that sparks conversations and interactions.
- Monitor and respond to comments, messages, and mentions on social media platforms.
Analytics and Optimization:
- Analyze performance metrics to assess the effectiveness of social media campaigns.
- Implement strategies for continuous improvement based on data-driven insights.
Qualifications and Skills:
- Proven experience as a Social Media Manager with a strong emphasis on TikTok.
- In-depth knowledge of TikTok trends, algorithms, and features.
- Exceptional creativity and proficiency in content creation for social media platforms.
- Familiarity with the sports betting industry is a significant advantage.
- Strong communication and interpersonal skills.
- Analytical mindset with the ability to interpret social media metrics.
Education and Experience:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 4 years of experience in social media management, with a focus on TikTok.