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Google and Social Manager

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Google and Social Manager
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Job Details

Hands On Recruitment South Africa has partnered with a an award-winning full service digital marketing agency who are on the lookout for a Google and Social Manager to join our clients enthusiastic performance team. By joining our clients legion, you will work with different types of clients and industry folk! You must have a love for the advertising industry and be the ultimate team player with the ability to communicate clearly and efficiently. And most importantly, you need to have a positive attitude!

Our client is a versatile and agile digital marketing agency with offices in Cape Town, JHB and London that delivers performance-driven marketing strategies, social media management, creative services, UX and web development, and search engine optimization services to both local and international brands.

Role Description:

Our client is seeking a talented and results-oriented Mid-Paid Media Specialist to join their dynamic team in Cape Town. In this role, you’ll play a key part in developing and executing paid media strategies that drive traffic, engagement, and conversions for our clients across various platforms. This is a full-time position with a hybrid work arrangement.

Responsibilities:

  • Manage and optimize paid search (PPC) campaigns, focusing on Google Ads and Meta
  • Develop and implement paid social media advertising campaigns across platforms like Meta (Facebook, Instagram), TikTok, and LinkedIn, tailoring strategies to each platform’s unique audience and objectives.
  • Conduct in-depth keyword research, competitor analysis, and audience segmentation to inform campaign targeting.
  • Monitor campaign performance metrics, including impressions, clicks, conversions, and cost-per-acquisition (CPA), to identify areas for optimization.
  • Utilize data from Google Analytics and other analytics tools to gain insights and refine campaign strategies.
  • Generate comprehensive reports to communicate campaign performance and ROI to clients.
  • Stay up-to-date on the latest trends and innovations in paid advertising platforms and best practices.
  • Collaborate effectively with the marketing team to ensure a cohesive digital marketing strategy.

Qualifications:

  • 2-3 years of experience in PPC advertising
  • Proven experience managing and optimizing paid social media campaigns across platforms like Google Ads, Meta, TikTok, or LinkedIn (experience with at least 2 platforms is preferred)
  • Solid understanding of digital marketing principles and best practices
  • Excellent analytical and problem-solving skills with the ability to translate data insights into actionable strategies
  • Strong communication, interpersonal, and presentation skills
  • Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment
  • A passion for learning and staying current with the ever-evolving digital advertising landscape

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